PPC or pay-per-click is a form of advertising where you only pay when someone clicks on your advert. It is typically referred to as Google advertising or search engine advertising, as this is where it is most utilised. PPC is a fantastic way to help get your brand in front of the right people while managing your digital marketing budget effectively.
Paid advertising works for a variety of industries and can improve conversions to your website. There are many benefits for your business, take a look at some of the main aspects below:
Drives immediate results
Unlike waiting around for organic traffic to come in, paid search adverts can help to push immediate results. If you optimise your adverts effectively, you’ll start seeing conversions within hours and can tweak your adverts to improve results further.
Getting above position 1
Every business wants to be in the top position on search engines. However, with PPC, you have the opportunity to be above these results. Adverts are the first results you see on results pages and are more likely to convert customers. Research has suggested that paid clicks outrank organic results 2 to 1.
Targeting quality traffic
Appearing on search engines is said to be the best way to bring in quality traffic to your website. The reason? People are already searching for you if you can answer their queries. PPC works by optimising your product and what people are already searching for, so there’s no hard sell.
PPC is measurable
Traditional SEO methods can be challenging to track and measure, but PPC provides a simpler way to monitor results. For example, if you use Google Ads, you have a dedicated dashboard that tracks keywords, placements, conversion rates, and advertising spend. This also helps you manage budgets and campaigns to deliver the best results for your money.
Compete with larger businesses
You may have seen large businesses commanding the top spot on search results for years. With traditional SEO techniques, it can be challenging to penetrate this position. However, with paid ads, you can compete with big business. It still may be difficult if these brands have pushed up the costs of PPC due to targeting popular keywords. However, if you think tactically, you could target niche search terms and potential keywords they have missed entirely. Timing is also crucial to see if you get gains while they’re sleeping.
Controlled spending
Another significant benefit of PPC is that it offers a great way to control your advertising budget. There is the option to increase or decrease depending on performance or tweak campaigns to enhance conversions. The key with paid adverts is to understand what works best for your company. By creating a solid PPC strategy, it will reduce costly mistakes and ensure that campaigns are fully effective for your spending.
There are tons of other benefits of PPC, including:
- Improving website traffic
- Increasing revue, sales and leads
- Real-time results
- Helps even out the playing field with competitors using paid search
