February 2021 – GOW Digital

7 Good Reasons to why Small Business Owners should use WordPress for their Website.

WordPress is the best CMS Solution for Small Business Websites and Digital Marketing. There is a reason WordPress remains so popular. With the option to customise almost every aspect of a website, there is no configuration needed, making it quick and easy to use for instant results. Greate for selling online Many people think of …

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How to Reduce Bounce Rates on Your Ecommerce Site

e-Commerce, Marketing, SEO, Web Design

The bounce rate is a metric that every eCommerce site owner should monitor. This figure shows the rate people leave your website and what pages they exit on. The bounce rate can vary significantly in different industries. Some people may see a bounce rate of 75% and think it is terrible, while others it’s fantastic. …

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Your Step by Step Guide to Reinventing Your Brand

Branding, Marketing

Sometimes change is good, and in the corporate world, it can help you capture the attention of new clients and prospects. However, it’s not a quick fix. Still, with some careful consideration and an innovative plan, you could create the process for a successful reinvention. Take a look at some of the steps to consider: …

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Trustworthiness: A Must-Have for Brands in 2021

Branding, Marketing

Customers are your biggest assets. No business would be capable of surviving without them, and while trying to get customers can be a challenge, keeping hold of them is a significant hurdle. One of the most important things to consider when improving customer loyalty to your brand is trust. Reputation and trust can take years …

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What is PPC, and How Will it Help You?

Marketing

PPC or pay-per-click is a form of advertising where you only pay when someone clicks on your advert. It is typically referred to as Google advertising or search engine advertising, as this is where it is most utilised. PPC is a fantastic way to help get your brand in front of the right people while …

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How to Optimise Your Website for Lead Generation

Web Design

It’s probably quite obvious that the reason for building a website is to generate leads. However, the lead generation process is not as simple as placing a few call-to-action buttons on the homepage to see the business roll in. Lead generation starts when someone decides to click through to ultimately contact you about a project …

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What Makes a Mobile-Friendly Website Successful?

Web Design

Many people access information via their smartphones, so ensuring you have a mobile-friendly website is essential. However, unlike web design for desktop applications, the mobile-friendly design has to tackle a range of other elements, so it has concise and straightforward information that is digestible on mobile devices. Take a look at our top tips on …

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Why You Need to Pay Attention to Local SEO

SEO, Web Design

To gain a good ranking in search engines, you need to focus on relevant SEO techniques to boost your position. One of the major ranking signals that are looked at is relevancy. While SEO tactics can work for many companies, if you cater to a local area, focusing on hitting the search in this location …

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7 Good Reasons to why Small Business Owners should use WordPress for their Website.

How to Reduce Bounce Rates on Your Ecommerce Site

Your Step by Step Guide to Reinventing Your Brand

Trustworthiness: A Must-Have for Brands in 2021

What is PPC, and How Will it Help You?

How to Optimise Your Website for Lead Generation

What Makes a Mobile-Friendly Website Successful?

Why You Need to Pay Attention to Local SEO

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Learn more about how our digital marketing services will attract even more traffic here.

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Month: February 2021

Curious about the next steps?

Learn more about how our digital marketing services will attract even more traffic here.

Company

Services

Get In Touch